Crystal Crazy: Kitree's Survey Reveals India's Booming Crystal Healing Market and Customer Preferences

by Shashi Bagla, 11 Jun 2024

Yo, crystal enthusiasts! We at Kitree are all about the transformative power of crystals and their ability to elevate your well-being. As a leading crystal healing brand in India, we're passionate about building a vibrant community where you can learn, grow, and share your experiences.

So, to get a crystal-clear picture of the crystal craze in India, we surveyed our loyal customers who brought some magic into their lives with Kitree crystals in the past year. This way, we got first-hand data from your fellow crystal enthusiasts, just like you!

Market on the Rise:

Brace yourselves for some mind-blowing numbers! The crystal healing market in India is currently worth a whopping USD 350 million. And guess what? It's only going to get bigger, reaching a jaw-dropping USD 600 million by 2027, growing at a phenomenal 15% annually. Looks like the crystal trend is here to stay, and it's growing faster than you can say "chakra alignment"!

Who's Joining the Crystal Movement?

Our survey revealed a diverse group of individuals embracing the power of crystals. Here's a glimpse into the demographics of our crystal-loving customers:

• Young and Hip: A whopping 40% of respondents were aged 18-25, followed by 35% falling within the 26-35 age bracket. It seems the younger generation is definitely feeling the crystal vibes!
• Women Leading the Way: 70% of respondents identified as female, suggesting a strong female interest in crystal healing. Go, girl power!
• Urban and Rural Mix: 45% of respondents hailed from Tier-1 cities, while 35% resided in Tier-2 cities and 20% represented rural areas. Crystals are proving popular across all walks of life!
• Income Diversity: Income levels varied, with 25% earning below INR 25,000 per month, 40% within the INR 25,000 - INR 50,000 range, 25% earning between INR 50,000 and INR 100,000, and 10% earning over INR 100,000 per month. Crystals are truly accessible to everyone!

Crystal Power for Different Needs:

So, what are people using crystals for? The top reasons varied across demographics, but some key themes emerged:

• Stress and Anxiety Relief: This was the top reason for using crystals, with 75% of respondents finding solace in their crystal companions. Crystals are the ultimate chill-out buddies!
• Sleep Improvement: 62% swore by crystals to help them achieve peaceful, rejuvenating sleep. Say goodbye to counting sheep and hello to sweet dreams!
• Spiritual Growth and Meditation: 50% felt crystals enhanced their spiritual journey and deepened their meditation practice. Crystals are your key to unlocking your inner zen!
• Love and Abundance: 42% believed crystals attracted love and positive vibes into their lives. Who knows, maybe your soulmate or your next big break is just a crystal away!

Quality and Ethics Matter:

Our survey also highlighted the importance of crystal quality and ethical sourcing. 85% of our customers prioritize these aspects when choosing their crystals. We couldn't agree more! At Kitree, we are committed to providing ethically sourced and high-quality crystals, ensuring you get the best possible experience.

Kitree: Your Crystal Companions:

95% of our customers are overall satisfied with Kitree. That makes us incredibly happy! We believe it's because we go beyond just selling crystals. We offer educational resources, support programs, and a thriving community to empower you on your crystal journey.

In fact, 98% of our customers trust our brand and 99% would recommend Kitree to others. This kind of love and support fuels our passion to keep growing and serving the crystal community.

Join the Crystal Movement!

The future of crystal healing in India is bright, and we at Kitree are excited to be a part of it. We invite you to join us on this journey and discover the amazing world of crystal healing. Let's unlock our inner potential, connect with our true selves, and embrace the transformative power of crystals together!

Join the Kitree Crystal Healing Community Today!